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chat to explore Influ2
Schedule a quick
chat to explore Influ2
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Nov 5, 12 PM ET
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Let intent from specific buyers put accounts on your target list
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Live webinar
Nov 5, 12 PM ET
New in:
Let intent from specific buyers put accounts on your target list
[ Save your spot ]
Live webinar
Nov 5, 12 PM ET
New in:
Let intent from specific buyers put accounts on your target list
[ Save your spot ]
Live webinar
Nov 5, 12 PM ET
New in:
Let intent from specific buyers put accounts on your target list
[ Save your spot ]
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Podcast
•
May 16, 2024
The RevOps & ABM Alignment: Leveraging contact-level ads in ABM
Dmitri Lisitski
Co-Founder and CEO at Influ2
Romeo Mann
Founder & Customer Delivery Manager at MAN.Digital
Key Points
[
00:00
]
Reflections on the condition of the market
[
03:32
]
What Influ2 does and why it’s an important part of the sales process
[
07:19
]
On the technology behind person-based ads
[
11:58
]
At what point should a company consider transitioning from traditional advertising to Influ2?
[
15:21
]
What are the steps that a software company should take to adopt a more advanced marketing strategy?
[
23:52
]
To implement an advanced marketing strategy, what key roles should a company prioritize filling?
[
27:33
]
How can a tech founder launch a successful ABM program?
[
33:34
]
On the role of C-level executives in the strategic decision-making for ABM
[
41:38
]
On the useful resources to refer to and outro
Next Podcasts
Building a Strategic Narrative, with Andy Raskin and Dmitri Lisitski
Why Traditional ABM is Failing Your SaaS Business
B2B Marketing, with Dmitri Lisitski
